Max Factor ventures into augmented reality
P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.
Archives for April 26, 2016
Thanks to Total partnership Seppic can create high purity emollients
Combining the expertise of both Seppic and Total has led to the launch of two new high purity emollients at the in-cosmetics trade show earlier this month, that are enhanced because of the commercial partnership.
L'Oreal and YouTube look to lead on beauty vlogging
L’Oréal and YouTube are teaming up to launch an online beauty vlogging school, in a move which suggests the global beauty brand is looking to take the lead on the lucrative content channel.
Anti-ageing Special Newsletter
Anti-ageing may not reflect consumer sentiment – age management is better
Age management is a more appropriate term to describe the anti-ageing category and better reflects consumer sentiment, as consumers are now embracing their age, according to a market analyst.