Nivea smells app opportunity with new body odour detector
Global skin care and deodorant manufacturer Nivea is making waves with the launch of its new, body odour detecting app, NOSE.
News & Analysis on Cosmetics Innovation
Global skin care and deodorant manufacturer Nivea is making waves with the launch of its new, body odour detecting app, NOSE.
Global beauty retailer Shiseido is pushing ahead with its new entity, Shiseido Travel Retail, with an ambitious sales target of 18.5 billion Yen/USD 169.6 million for this financial year.
Anti-ageing Special Newsletter
One of the latest trends in the industry at present is for anti-pollution products, and this presents an opportunity for brands within the anti-ageing category to target specific consumer needs.
Changing beauty routines and the evolution of smart technology were two major themes that beauty industry commentator, Imogen Matthews, learnt about at this year’s in-cosmetics Marketing Trends presentations.
Mibelle Biochemistry has developed a peptide which mimics the function of Royalactin; a protein found in Royal Jelly responsible for the epigenetic programming of the queen bee; and it has been shown to have skin regeneration properties.
All different types of trend can affect how a supplier and formulator will develop their products, and right now it is texture and instant gratification that has influenced Croda's latest innovations.