L'Oreal courts 'authenticity' with unbranded global content hub
Beauty giant L’Oreal has taken the brand vs. beauty blogger battle one step further, through the launch of its completely unbranded content-sharing platform.
News & Analysis on Cosmetics Innovation
Beauty giant L’Oreal has taken the brand vs. beauty blogger battle one step further, through the launch of its completely unbranded content-sharing platform.
The personal care industry constantly needs to keep focusing on new frontiers in the market and keep evolving in a digital world to stay ahead of the game, says Cosmetics Europe ahead of its annual week-long event held in Brussels.
L’Oréal is building on its four-year long work with Instituto D’Or de Pesquisa e Ensino, Rio de Janeiro (IDOR) by signing a new scientific collaboration in the field of tissue engineering and more specifically skin reconstruction.
Croda has moved to bolster its European surfactants offering with a groundbreaking ceremony at its Chocques manufacturing site in northern France that signals the start of a major capital investment.
Procter & Gamble has just announced that it is investing an additional $50m in Argentina, as a new government is ushered in with the promise of more liberal trade and business regulations.