News & Analysis on Cosmetics Innovation
Once a big hit in the perfume world as manufacturers seemingly just had to line up a top celebrity like Justin Bieber or Lada Gaga and slap their name on a product, but those days are in the past now, according to Coty Chairman and interim CEO Bart Becht.
Sales of bronzer and blusher in the UK were boosted so much in 2014 by the various make-up trends circulating, particularly on social media that they have become the strongest selling beauty products in the face colour cosmetics market.
As the West calls for more of South Korea's beauty innovations, even the smallest of players are benefiting, despite struggling to ward off stiff competition at home.
With a new cosmetics range about to be launched by yet another vlogger, Cosmetics Design takes a look at the strong influence that YouTube beauty reviewers continue to hold over the beauty industry.