News & Analysis on Cosmetics Innovation
Henkel has taken a novel approach to consumer testing its Schwarzkopf hair products by launching its new VIP Tester program and offering selected internet users the possibility to exclusively test its latest styling, hair care, and colour products.
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British consumers are not completely sure what sunscreen labels mean and younger adults are less likely to ever wear sunscreen in their home nation, as sun burn is often shrugged off.
George Schaeffer, founder of OPI, of one of the biggest names in nail care, talks about his shift into the professional hair care sector. Having created a household name for the OPI brand, he explains in this interview how he wants to do the same thing...
L’Oréal is building its digital team with a host of experts as it looks to gain a strong competitive advantage and win the battle against its cosmetics rivals, according to company chairman and CEO, Jean-Paul Agon.
This year's in-cosmetics Asia show in Bangkok will focus on 'natural and organic'. With products in this segment accounting for 3% of all cosmetic sales, organisers say it is a theme that reflects one of the industry's biggest global trends.