News & Analysis on Cosmetics Innovation
Ideas centred on digital gaming and mobile applications caught the eye and won prizes in L’Oréal’s Brandstorm competition which was this year focused on the travel retail market and how brands can best reach consumers in this arena.
A new partnership between labeling company Avery Dennison, WS Packaging Group, and OGX hair care aims to limit the energy and materials that go into product labels as well as the amount of subsequent waste.
The European Commission has stated that the use of the preservative methylisothiazolinone (MI) in cosmetics products is safe at the right levels, but that the concentration limit should be lowered.
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A new survey carried out by Procter and Gamble brand Herbal Essences suggests that manufacturers have to ensure their products are enhancing the in-shower experience as it forms an important routine for the consumer’s day ahead.