News & Analysis on Cosmetics Innovation
Hair dyed gray and stylish naturally gray hair looks have gained mainstream popularity in recent years. One cosmetic chemist specializing in hair color sees radiant metallic tones as the next trend in this niche.
Although the brand is present in the Czech Republic and Slovakia, Missha is now concentrating its efforts on Western Europe, particularly Germany, where cosmetics account for the largest share of the European market.
L'Oréal Professional Products Division is rolling out its ‘Salon Emotion’ programme as it looks to reinvent the industry and support the development of hairdressing in France and Europe.
The Personal Care trade association is looking to further develop Alternatives to Animal Testing (AAT) by setting up a Research Consortium aimed at looking at different approaches and encouraging the industry to get involved.