UK brands are 'not effectively targeting consumers online'
L2’s study from the holiday period, yet to be officially released, suggests UK brands are not effectively targeting consumers who like to buy gifts online.
Archives for January 21, 2015
New opportunities lie in catering to 'wellness' demand
With more beauty buyers embracing wellness, cosmetics featuring buzzwords like 'energy' or 'de-stressing' is resonating with consumers.
Can cosmetic brands afford to opt out of China over animal testing?
While the ruling to end mandatory animal testing for most cosmetics in China came as good news on June 30 - the law only refers to domestic firms, meaning international ‘cruelty free’ brands were faced with having to go against company policy or miss out...
Fragrance and grooming behaviour could improve self-image
It could be something as simple as a spray of deodorant or a splash of perfume on your way out of the door, but it could end up improving your body image, a new study finds.