Dame Helen Mirren is worth it as new L’Oreal ambassador
L’Oreal has made Dame Helen Mirren the new face of its L’Oreal Paris brand in the hopes that it will appeal to women in their 50’s and 60’s and boost sales of its anti-ageing products.
News & Analysis on Cosmetics Innovation
L’Oreal has made Dame Helen Mirren the new face of its L’Oreal Paris brand in the hopes that it will appeal to women in their 50’s and 60’s and boost sales of its anti-ageing products.
L’Oreal’s Travel Retail Division is launching its Vichy, La Roche-Posay and Kérastase brands in selected Travel Retail locations in Asia and the Americas, as it looks to capitalize on its ‘sixth continent’.
A newly established scientific committee are set to assess cutting edge research for the Probiota 2015 Scientific Frontiers poster session. Don’t miss your chance to present as entries close on November 7.
After 21 years on the throne, British entrepreneur Will King is stepping down as chief executive of King of Shaves, handing the ‘reigns’ to one of his long term business associates.
As consumers continue to spend money on affordable luxuries like nail care; start-ups and big players alike are looking to kiosks rather than retail stores to cash in on these opportunities.
Consumers today expect more at every price point, and the distinctions among mass, masstige and luxury products are shifting. Cosmetics Design looks at how premium feel is no longer reserved for high-end products.