News & Analysis on Cosmetics Innovation
Industry and consumer awareness of biomimetics is on the rise as demand for naturals continues to climb, with the combination of science and nature increasingly appealing for skin care products.
Olay has conducted a study into whether cosmetics products can overcome your genetic make-up, by using pairs of identical twins to trial their ProX range.
As the Soil Association announces its campaign to change consumer perceptions of organic brands, Imogen Matthews takes a look at the situation.
Beauty brands have been cashing in on the FIFA World Cup by recognising it as a prime time for branding with themed products or events, now L’Oréal has taken it to the next level by using the games to recruit models for future campaigns.