News & Analysis on Cosmetics Innovation
Brands are wasting their time trying to hook younger consumers in for the long haul with anti-ageing claims, according to industry experts speaking recently at a roundtable discussion on the topic hosted by CosmeticsDesign.
The increasing trend towards diagnostic tools in cosmetics retail is being fuelled by innovation and consumer demand for personalization; experts suggest brands need to grab the opportunity to make the most of this before third parties step in.
DSM has ended speculation about acquiring Chinese vitamin C supplier Aland by acknowledging it is in talks with the firm, but asserts no deal has been signed.
In an exclusive interview at the in-cosmetics event in Hamburg, Beiersdorf R&D corporate director Andreas Clausen tells Cosmetics Design that conversing and sharing ideas with the industry is still leading to some key innovation.
Gattefossé achieved gold for its Emulium Mellifera at in-cosmetics last week. Here, Cosmetics Design talks to the company about winning and the other rewards it has seen for its innovation efforts of late.