News & Analysis on Cosmetics Innovation
With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...
A team of three students were recently announced as the winners of the Singaporean national heat of L'Oréal's global ‘Brandstorm’ competition, whose focus on male grooming confirms the ongoing rise of men in the beauty scene.
An improvement in communication channels will help to deliver the message and importance of sustainable palm oil to customers and consumers; and industry is beginning to work towards this, according to the Roundtable of Sustainable Palm Oil (RSPO).
According to natural ingredients supplier Naturex, in order to maintain consumer loyalty, manufacturers need to rely on a strong partner that has complete control over all aspects of the ingredient production process.
Ahead of next week’s trade show in Hamburg, organisers of in-cosmetics have announced the short list for the annual exposition’s newly launched ‘green award’.