News & Analysis on Cosmetics Innovation
The Germany-based cosmetic and fragrance association SEPAWA recently held its first ever Innovation Awards, which honoured three ingredients all focused on the cosmetics sector.
The nature of social media means that information travels faster and whilst this is a great tool for brands to interact with consumers, it is also a great driver for change when you look at the new cosmetics regulation that has come into force.
The L’Oréal Group has been highlighted as one of the best digital marketers in the business after three of its signature brands were labelled ‘Genius’ in a recent report.