News & Analysis on Cosmetics Innovation
Unilever has highlighted its focus on Personal Care expansion by announcing an investment of over €150 million in a new manufacturing plant in Konya, Turkey, to increase its capacity for sustainable growth in the market.
A report by market research firm Euromonitor reveals the methods and strategies which companies can adopt in order to reach the growing middle class in emerging markets.
Israeli company IBR has announced the release of a new extract for skin and hair care which works with the user’s genes to boost the structure and growth of cells.
Meeting consumer expectations regarding a beauty product and also using the most environmentally friendly packaging possible can lead to a conflict of interest and is the dilemma facing the cosmetics industry.