News & Analysis on Cosmetics Innovation
It is no surprise that the latest trend in hair care has been influenced by its skin care cousin as anti-ageing properties are now taking over shampoos, conditioners and serums, and helping boost ingredient manufacturers.
An 11-year old boy may be making packaging designers sit up and think after he re-designed an Old Spice deodorant stick to play the theme tune to the Rocky film when it is used, creating a big impact on the internet and social media.
The European Commission has announced a public consultation on whether the cosmetics ingredients MCIT and MIT should be restricted to certain categories of product.
According to a new study in the Journal of Consumer Research, consumers may value a free gift more than a deeply discounted promotional item, especially if it comes from a prestigious brand.