News & Analysis on Cosmetics Innovation
Westphalia-based cosmetics manufacturer LR Health & Beauty Systems claims that celebrities serve as ‘door openers’ that increase profits and create positive associations with the brand, on the back of its latest Bruce Willis perfume launch.
Packaging supplier MeadWestvaco has recently doubled its Barcelona facility capacity due to increases in demand of its Melodie fragrance pump since its launch in 2005, according to the company.
Cosmetics manufacturer Shiseido is targeting the Asian market with its anti-aging hair care range after survey results suggested it is of major concern to women in the region.
The growing importance of social media and networking tool Linkedin has been underlined by the fact that the industry’s biggest event, in-cosmetics, has just confirmed its 3,000th group member - a J&J executive.
Ingredients manufacturer Merck KGaA has entered into an agreement with Azelis to distribute its cosmetic raw materials in Northern Europe.