Social media holds the key for customer interaction says L’Oréal
Cosmetics giant L’Oréal has identified social media as the final piece in the ‘digital revolution’ puzzle, opening up new opportunities for interaction between its brand and consumers.
Archives for February 24, 2012
CEO and Cosmetic EVP at Henkel awarded contract extensions
Consumer goods manufacturer Henkel has extended the contract of CEO Kasper Rorsted for a further five years as it looks to continue its on-going development.
Albéa develops ‘nano' brush for Dior
Packaging manufacturer Albéa has once again teamed up with French fashion house Dior, this time exclusively designing a ‘nano’ brush for the Diorshow ‘New Look’ mascara.
Putting beauty at the top of the social shopping list
The cosmetics industry is a buzz over the importance of social media as a marketing and retail channel, but there’s less talk about the all-important strategy necessary to get it right.