Beiersdorf turns its focus to accelerating eCommerce sales
Beiersdorf has engaged UK-based Brandbank as part of a concerted drive to up its digital presence and online sales; one of the company’s top business priorities.
Archives for December 9, 2011
Fujifilms enters into the European cosmetics and personal care market
Fujifilm is expanding beyond the Asian market with the launch of its skin care line in Europe, planned for February 2012.
Going green adds to costs but boosts opportunity, report
Many personal care companies are currently facing the dilemma of making further investment in sustainability and becoming greener against a backdrop of rising costs and inflation.
EU researchers develop eco-dyes to be used in cosmetic products
SOPHIED, the Sustainable Bioprocesses for the European Colour Industries, an EU funded research project, has developed eco-friendly dyes made from enzymes that can be used to colour cosmetic products.
Estée Lauder launches anti-ageing cream specifically targeting European women
Estée Lauder has launched an anti-ageing cream specifically targeting European women as they have different needs to women around the world, according to its own consumer research.