News & Analysis on Cosmetics Innovation
As skin care continues to drive the men’s grooming market, personal care ingredients company Croda has tapped into the latest trends in men’s care and introduced its latest natural formulations aimed at providing men with the complete daily skin regimen.
A signature smell, or an olfactory logo, can go deeper into the emotions of consumers and could help strengthen the brand, according to the creative director of Sunnycom Publishing Susanne Bonati.
The European Commission has presented its yearly report to the European Parliament and Council highlighting the development of alternative methods to animal testing in cosmetics, but is yet to confirm the full marketing ban will be implemented by 2013.
A bio-based alternative to plastic packaging used in the cosmetics industry has been provided by France-based Roquette in the form of thermoplastic resin Gaialene.