Archives for April 28, 2011

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Debenhams launch Beauty Club iPhone app

UK-retailer Debenhams has launched the Beauty Club iPhone app, which is free to download and fully transactional, containing advice, incentives and tips for cosmetics and fragrance purchases.

Elizabeth Arden narrows losses on increased revenues

By Simon Pitman

Elizabeth Arden is continuing to reduce its losses as it benefits from restructuring initiatives and experiences a turnaround in sales for both the domest US market and internationally.

Unilever employs underarm tactics with new Dove deodorant

By Andrew McDougall

The Anglo-Dutch consumer product giant has launched its latest deodorant range through its Dove brand following, a strategy inspired by a recent survey highlighting the fact that women feel their underarms are unattractive.