News & Analysis on Cosmetics Innovation
Japan-based cosmetics company Shiseido has announced it will innovate its luxury brand Clé de Peau Beauté with the aim of strengthening its competitiveness in the global high prestige cosmetics market by fusing domestic and overseas marketing.
The latest report from market research company Mintel has found that sales of women’s fragrances in Food, Drug and Mass outlets, excluding Walmart, (FDMx) show a significant decline since 2005.
Brands should capitalise on the growing consumer awareness of mobile technology and take quick response (QR) codes beyond their niche positioning, by using them to provide information and enhancing the consumer experience, according to Mintel.
A number of UV filters can be found in human breast milk and their presence is correlated with reported use of cosmetics and sunscreen use, according to a recent study.
Boots Alliance has reported its results for the first half of the financial year, showing health and beauty sales to be steady, while mainstay pharmaceutical sales boom.