P&G Olay advert withdrawn over air-brushing
A magazine advert for Procter and Gamble’s Olay brand featuring digitally retouched images of Twiggy has been criticised by the Advertising Standards Authority (ASA).
News & Analysis on Cosmetics Innovation
A magazine advert for Procter and Gamble’s Olay brand featuring digitally retouched images of Twiggy has been criticised by the Advertising Standards Authority (ASA).
‘Power’ beauty shoppers, those that spend big at the beauty counter, are worth targeting even in a recession, according to a recent market research report.
France’s proposed tax on cosmetics products was deleted before it could be debated at the National Assembly as the government deemed it unnecessary.
An increasing number of skin care lines are targeting the problem of glycation as a means of generating healthier-looking skin with fewer signs of ageing.
Although more that 75 per cent of US women wear lipstick or lip gloss, lip colour formulations often fail to live up to expectations, according to market research company Mintel.