Archives for October 1, 2008

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Croda pledges to help customers go green

By Simon Pitman

Leading personal care ingredients supplier Croda has launched a ‘Green Guide’ designed to help its customers formulate more natural and eco-friendly products.

Study shows that cause marketing increases sales

By Simon Pitman

A new study shows that cause marketing, such as Estee Lauder’s breast cancer campaign, means that associating products and brands with good causes can help to boost sales.