L'Oreal targets men's market with sportswear deal
L'Oreal has developed a range of fragrances and deodorants with sportswear brand Airness in an effort to increase its presence in the growing men's market.
Archives for March 19, 2008
Cosmedias bought up by Reed Business Information
Reed Business Information says that its move to buy up business information provider Cosmedias will help to reinforce its position in the market for business-to-business news coverage of the beauty industry in both France and worldwide.
Thierry Mugler Parfums teams up with crystal specialist
France-based Thierry Mugler Parfums has signed a licensing agreement with crystal specialist Swarovski to create a beauty line - a move that aims to bring about premium positioning through the incorporation of quality packaging.