News & Analysis on Cosmetics Innovation
This year L'Oreal, the world's largest cosmetic player, increased its footprint in the naturals and organic market with the purchase of The Body Shop and Sanoflore - acquisitions that are likely to lead to further activity during the course of 2007.
A recent report points out that while many European market industries are 'missing the boat' on nanotechnology, large cosmetic companies such as L'Oreal are emerging as market leaders in the use of the technology.
Leading cosmetics packaging provider Rexam has created the pumps for the new Juicy Couture Eau de Parfum range, a decision that consolidates its position as leader within this category.
A new anti-ageing concept from French skin care brand LifeLab has been launched, targeting men in the 30 - 40, 40 - 50 and 50 - 60 age categories - a concept that is said to be the first of its kind.