Archives for December 16, 2004

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easyGroup targets 'no-nonsense man'

High profile entrepreneur Stelios Haji-Ioannou, the man behind the Easy brand, has turned his hand to men's cosmetics with the launch of a nine product range for the UK market. The launch aims to muscle in on the growing male grooming sector by...

Tennis star signs up with Parlux

Tennis star Andy Roddick has signed an exclusive license agreement with Parlux Fragrances to launch a signature fragrance under his own name. Parlux expects to launch the fragrance before spring 2006 and it is said that Roddick will play a creative...

Rexam pumps up the fragrance

Rexam Dispensing Systems has supplied a custom-made pump for Liz Claiborne's new line Curve Crush fragrances for men and women.