Sagentia Innovation is a global advisory and product development business that works with cosmetics and personal care brands from around the world and at every stage of their product development lifecycle from market needs analysis, product ideation and development to regulatory advice for export to claim substantiation.
Sagentia Innovation
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Sagentia recently conducted quantitative and qualitative research with more than 2,000 UK adults. Our aim was to drill down into the basics of what digital age consumers want, without assuming that ‘beauty tech and devices’ would be the answer. The...
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Innovation in the cosmetics and beauty industry has traditionally been dominated by R&D advancements in formulation chemistry, backed up by huge marketing budgets. Changing consumer preferences and expectations are now driving a wider range of new...