Their stories. Your products. Our promise.
In today’s increasingly fragmented personal care market, consumers expect more than excellent products.
They want to be seen as individuals and be invited on a journey. The customer journey you offer is a story starring your products and the personalities of the people who use them. But that story is only as good and convincing as the performance your product delivers.
Here at BASF’s Care Creations®, we make a promise to you as our customer to deliver solutions that fill your story with life.
BASF’s Care Creations® builds its strength on three core qualities: Market Empathy, Agility and Science Excellence. We understand human needs and changing market demands, respond swiftly and flexibly, and deliver scientifically and economically outstanding concepts and products.
We utilize the most up-to-date consumer-oriented methods and combine them with the scientific expertise BASF customers have come to expect. This enables us to not only develop scientifically sound products and formulations, it allows us to go a step further: we create concepts that anticipate consumer needs and enable our customers to develop products with lasting market relevance and attractiveness. That’s why we say: We are inspired by life
As part of BASF, our business draws on vast resources and expertise in all international markets. At the same time, BASF Personal Care Solutions is highly specialized and dedicated to the personal care industry – a commitment expressed by the brand Care Creations®. With a legacy of connection to the consumer goods market, we deeply understand our customers and the people they cater to.
Our connection to people and their qualities applies not only to the marketplace, but also to the way we operate internally. Our people are an endless source of energy, motivation and fascination.
We look forward to speaking with you!
Learn more by exploring our products, formulations and studies. You will even find complete marketing concepts for your inspiration.
You can also check out career opportunities with BASF’s Care Creations®. Join us – and be a part of our promise