Technical / White Paper
The future of cosmetics and beauty: now it’s personal
Innovation in the cosmetics and beauty industry has traditionally been dominated by R&D advancements in formulation chemistry, backed up by huge marketing budgets. Changing consumer preferences and expectations are now driving a wider range of new product innovations.
Today’s consumers want more from both the brand and its products: they’re looking for a personalized experience.
At Sagentia, we’re working with some of the world’s leading personal care brands and seeing how this drive for a personal experience is shaping the future of cosmetics and beauty.