Western Europe has the highest number of consumers consistently working to reduce plastic waste, with many opting for reusable beauty products or those without plastic packaging, finds Kantar Worldpanel.
Significant opportunities exist for sustainable beauty development, from plastic-free and refillable packaging to circular raw materials, and the rethink must happen now, says Euromonitor International’s senior sustainability consultant.
Consumer demands for transparency will rise, activism will increase and the trend of living with less will continue – key trends brands must consider when developing future sustainable strategies, says Euromonitor International.
The company Suvi Haimi and Laura Kyllönen founded in Finland in 2016 has been gaining accolades, winning awards, and making headlines while continuing to innovate for a plastic-free future. This year, Sulapac announced that its Universal Recipe material...