Certain Latin American plants listed in the European Commission’s cosmetic ingredient database CosIng are rich in antioxidants or have protective properties, presenting promise for beauty innovation, say researchers.
American CBD specialist Medterra will further expand presence in Europe with the launch of several beauty and skin care products this year, delving deeper into a space it sees significant opportunity in.
Conscious consumerism is here to stay and as the fast-paced clean and ethical beauty trend takes its grip, industry needs to start delivering on all fronts – overcoming lab and regulatory hurdles along the way.
The tremendous rise of CBD beauty is continuing to fire up, fuelled by indie and skin care innovation, but weed washing and big brand resistance remain key hurdles to growth, according to Prohibition Partners.
Givaudan Active Beauty has developed face mask formulas that it says tap into the specific needs of Generation Z – a rising demographic that associate beauty with confidence, self-expression and naturalness.
Beauty biotechnology will gain importance in the coming years, driven by environmental concerns and limited natural resources, but industry will have to work hard at creating positive consumer perceptions, says Royal DSM.