Late last year, Albert Dashi and Oliver Worsley took their patent-pending skin analysis patch and corresponding beauty app public with a soft launch. And still today, the two molecular biology PhDs are hopeful that Sequential Skin will be the future of...
Smaller, local Chinese players are carving out a successful and competitive beauty category, developing highly social, online and value-for-money brands that connect well with younger consumers, says Mintel.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Tech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.