The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
As the ongoing coronavirus (COVID-19) pandemic continues to take its grip worldwide, many businesses have been forced online. But there are important regulations that must be adhered to when making this digital shift.
Online brand protection specialist SnapDragon has won a Queen’s Award for Enterprise in Innovation for its counterfeit scanning technology – a tool its founder says is crucial in fighting fake cosmetics.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
The UK Cosmetics, Toiletry and Perfumery Association (CTPA) has launched an online exchange portal to match and connect suppliers and producers, facilitating faster production of hand sanitisers and hygiene products during the coronavirus (COVID-19) outbreak.
European trade association Cosmetics Europe wants to raise the profile of the collaborative struggle against the ongoing coronavirus (COVID-19) pandemic through an online resource portal, accessible to industry and the wider public.
African e-commerce major Jumia has re-worked its online portal in South Africa to offer essential items during the ongoing coronavirus (COVID-19) crisis, working alongside Reckitt Benckiser and Proctor & Gamble on the project.
Late last year, Albert Dashi and Oliver Worsley took their patent-pending skin analysis patch and corresponding beauty app public with a soft launch. And still today, the two molecular biology PhDs are hopeful that Sequential Skin will be the future of...