The beauty industry is evolving rapidly, driven by shifting consumer preferences, technological advancements and a heightened emphasis on sustainability and wellness.
Across Europe, consumers increasingly seek personalised, effective and ethically conscious beauty solutions that resonate with their values and lifestyles.
In 2025, the global beauty and personal care market is valued at US $610.4 billion, with a forecast CAGR of 2.1%.¹ The UK and EU market represents a significant share at US $153.4 billion, with a forecasted CAGR of 4% and 3.74%, respectively.¹ These robust figures underscore both the global expansion and the critical role of the UK and EU in shaping the beauty landscape.¹
To meet these demanding expectations, beauty solution providers are harnessing powerful data and market intelligence, creating turnkey collections attuned to local nuances, yet scalable across regions.
Innovation informed by data and regional insights
Meiyume operates at the forefront of end-to-end beauty solutions, encompassing packaging, turnkey product development and manufacturing. Its proprietary Beauty Intelligence Platform (BIP) analyses over 10 million data points monthly, spanning consumer sentiment, ingredient efficacy, social trends and retail performance.
This enables Meiyume to deliver bespoke products that truly reflect regional preferences – from emerging disruptors to established brands – ensuring relevance, not only for the UK, but adaptable across broader European markets.
Each year, Meiyume releases Original Design Manufacture (ODM) turnkey collections for the UK and APAC regions that are ready to be commercialised, carefully crafted to meet cultural and regulatory demands. The UK 2025 Innovation collection, while locally inspired, is designed with flexibility to serve Central and Eastern European markets through localisation.
Four macro-trends defining the 2025 UK ODM collection
Based on aggregated insights from the Beauty Intelligence Platform, and extensive market research, Meiyume’s UK 2025 Innovation collection addresses four pivotal consumer trends shaping the European beauty landscape.
1. Longevity: Redefining ageing with cellular care
Consumers are moving beyond traditional anti-ageing, increasingly focused on skin longevity and cellular health. Supported by cutting-edge dermatological science – most notably the ‘12 hallmarks of ageing’ – there is growing interest in products that support skin’s natural functions to maintain youthful vitality over time.
BIP data illustrates this shift: over 17% of new anti-ageing launches in Europe since May 2024 incorporate longevity claims, while #CollagenBanking has amassed more than 7.7 billion TikTok views, signalling widespread consumer engagement with preventative skincare.² Furthermore, the global population aged 60 and over is projected to reach 1.4 billion by 2030, with the anti-ageing market set to grow to $93.1 billion by 2027.³⁻⁴
Meiyume’s Cellular Revival collection includes a magnesium-rich body serum packaged in its stock packaging with massage rollers, alongside a cellular revival milky toner presented in glass bottles featuring intuitive, one-hand push-button cap release closures, an overnight mask housed in refillable airless jars and an overnight eye balm in a mono-material grinder mini stick. These products combine bioactive, scientifically advanced ingredients aimed at improving skin firmness, elasticity, hydration and radiance holistically.
2. Neuro beauty: The mind-skin connection
The growing awareness of emotional wellbeing’s role in skin health is reshaping skincare. Clinical studies underline how sensory elements such as fragrance and texture reduce stress, impacting skin conditions positively. The neuro beauty trend embodies this holistic approach by integrating mood-enhancing botanical extracts, neuropeptides and scientifically validated fragrances.
BIP findings confirm a 58% increase year-over-year in consumer interest for mood-boosting beauty products, with 65% of UK consumers citing fragrance and texture as purchase factors.² Skin and emotional wellbeing converge in products designed to offer sensorial journeys, delivering clinically tested mood-enhancing fragrances that improve focus, relaxation and happiness.
The Skin Therapy collection features the stay-focused gel mask in glass jars, sparkling energy eye mask in airtight mono-material sticks, happy glow face mask in tubes with spatula accessories and calm mind mousse mask also in glass jars – each designed to transform skincare routines into therapeutic rituals that support mental and skin wellness alike.
3. Climate active: Multitasking protection for environmental stressors
Environmental factors such as UV radiation, pollution and climate variability deeply affect skin and hair health. BIP data shows 71% of European consumers now actively seek multifunctional skincare that provides reliable protection while aligning with sustainability.²
This demand is answered with Meiyume’s Element: All range. This range holds products that possess high-performance: a water and sweat-resistant moisturising face mist SPF50 with its easy to transport packaging: a multifunctional hand defence SPF50 cream; lip barrier SPF 50 in Gaia elemental sticks; and multifunctional body scrubs that combine AHA/BHA exfoliation with scalp care and a unique cooling effect.
Such climate-adaptive offerings reflect the ‘athletic-beauty’ lifestyle – blending outdoor activity with sophisticated skincare – and caters to year-round protection, acknowledging that 48% of users feel social pressure to wear sun protection daily.¹
Highly rated benchmark products demonstrate that consumers increasingly favour multi-benefit solutions: one sunscreen received 81% customer satisfaction and 72% five-star ratings, praised for replacing multiple steps in skincare routines and achieving over 500,000 TikTok views – validating the market opportunity for ‘skinscreen’ style hybrid products.²
4. Skinfluence: Viral beauty hacking and social commerce
Social media remains a powerful driver of beauty trends, with platforms such as TikTok and Instagram shaping discovery and purchase behaviours. BIP analytics reveal explosive growth in hashtag use (#makeuphacks at 80 billion views, #skincarehacks over 5 billion), reinforcing a culture of beauty ‘hacking’ where consumers seek instantly visible, transformative product effects.
This has shifted product development, with brands now prioritising dramatic, shareable formats that suit short-form video content and support social commerce conversions. Micro-influencers and expert voices wield significant trust, as 65% of UK beauty consumers report being more likely to buy products featured frequently across social media.² Furthermore, this collection is inspired by the beauty hacking trend in lazy beauty, offering high-performance, overnight results with minimal effort.
Meiyume’s Skinfluence collection includes the colour activate 30 seconds polish in a revolutionary dispensing tube, an overnight memory hair mask in refillable aluminium jars and a pillow pump lip mask with aluminium spatula – formulated for eye-catching visual impact and authentic performance suited to social sharing.
A standout feature of this collection is the colour-activate technology, which changes colour to indicate when scrubbing is complete. It’s designed to be playful and interactive.
Premier industry showcases
Meiyume’s 2025 UK Innovation collection will be showcased alongside its latest innovations and success stories across primary packaging, secondary packaging, manufacturing and turnkey solutions. Complementing this, Meiyume will also present its APAC ODM Collection, developed in parallel with the UK collection, demonstrating its global-to-local approach to beauty solutions for any market. All innovation collections can be paired with Meiyume’s extensive library of stock packaging solutions, each ready for customisation and commercialisation.
Cosmopack Asia, Booth 3D-07
This showcase will highlight Meiyume’s ability to seamlessly integrate sustainable packaging, innovative formulations and data-driven market insights into beauty solutions that respond to evolving regulatory landscapes and consumer expectations worldwide.
Regionally tailored turnkey collections
The European beauty market demands products that are scientifically effective, emotionally resonant, environmentally adaptive and digitally relevant. The 2025 UK Innovation collection exemplifies the convergence of scientific rigour, cultural insight and consumer intelligence, providing beauty brands with a competitive edge in an increasingly complex marketplace.
By leveraging comprehensive, real-time data from the Beauty Intelligence Platform, Meiyume crafts regionally tailored turnkey collections that meet these exacting consumer needs.
To find out more, join Meiyume at Booth 3D-07 at Cosmopack Asia to explore how scientific rigour, cultural insight and consumer intelligence are providing beauty brands with a competitive edge in an increasingly complex marketplace.
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