Key takeaways
- Weleda UK has formed a three‑year partnership with the RHS Chelsea Flower Show.
- The collaboration marks the 100th anniversary of Weleda Skin Food.
- Weleda will be the show’s official skincare provider, with products available across the event.
- A feature stand inspired by the Weleda Gardens will highlight the brand’s sustainable growing methods.
- The partnership aims to strengthen Weleda’s appeal among gardening enthusiasts and eco‑conscious consumers.
To mark the 100th anniversary of its hero product, Weleda Skin Food, the UK branch of Swiss health and beauty company company Weleda has created a three‑year partnership with the world’s most prestigious gardening event, the RHS Chelsea Flower Show.
Partnership to reach nature‑focused consumers
For the past century, Weleda has been sustainably growing and harnessing the power of plants to create its range of organic skincare products. The brand hopes the new partnership with RHS Chelsea Flower Show will build its credentials among gardening enthusiasts and nature lovers.
As the show’s official skincare provider, Weleda will place Skin Food products across the event for use by visitors and exhibitors. Its stand will be inspired by its official Weleda Gardens in Derbyshire and will incorporate a holistic treatment room on Chelsea’s Main Avenue.
Highlighting 100 years of Skin Food heritage
Weleda said it is aiming to be the must‑have product for people who care about where and how their skincare products are made. It will highlight the many uses of its Original formula and explain more about the skincare product, which is rooted in sustainable, regenerative farming practices.
“Weleda has long been a must-have brand for people who care deeply about their skin and the planet, so we’re thrilled to bring our pioneering approach to sustainable, natural skincare to RHS Chelsea,” says Jayn Sterland, Country Manager, Weleda UK.
“From fashion catwalks around the world – where 99% of professional make-up artists carry Weleda in their kits – to the horticultural catwalk of Chelsea’s Main Avenue, it is the perfect setting to celebrate our 100 years of Skin Food.”
James Wren, Director of Corporate Partnerships at the RHS, adds: “As a gardening charity that champions growing methods which put nature first without compromising beauty, we are proud to partner with a brand that shares our deep respect for plants and the natural world.”
Consumers are looking for brands they can trust
In November 2025, Weleda’s Pharma division hired a new MD Aneurin Smith, who told Cosmetics Design that he believed that Weleda has a century of heritage, a clear commitment to nature, and a level of authenticity that stands out in the industry.
Smith said his vision was to grow Weleda in a way that amplifies what makes the brand special. “That means elevating the iconic Skin Food, strengthening our Weleda Baby business, and increasing our presence in premium retail and digital channels,” he shared.
“Consumers are looking for brands they can trust, not just on sustainability claims but on performance and values,” he explained. “That is where Weleda has a real advantage. Weleda has been operating with sustainability at its heart for over a century.”
