Key takeaways
- Gotha Cosmetics has launched Neuroaura, a make-up concept inspired by neurocosmetics and the skin–brain axis.
- The framework is built on four pillars: texture, performance, actives and concept.
- The range includes a foundation, setting spray, blush stick and lip butter featuring sensorial textures and targeted actives.
- Neurocosmetics continue to gain traction, with suppliers and brands expanding innovation in psychodermatology.
- The trend is expected to shape future evidence-based beauty with both skin and emotional benefits.
The range of four products, Neuroaura, is built on four pillars: texture, performance, actives and concept. The formulas feature active ingredients and the products are designed to generate an immediate emotional response.
“These react with the skin’s nervous system, delivering high-performance beauty while ensuring optimal respect for the dermis,” said the brand. “This concept delivers results that combine immediate benefits with long-term care.”
The range of four products include:
- A lightweight and ultra-blendable foundation
- An ultra-fine, transparent, hyaluronic acid-infused setting spray with a lightweight, cloud-like texture
- A creamy peptide-infused blush stick
- A lip butter with an ultra-nourishing and high-shine formula that’s infused with hyaluronic acid, cherry butter and strawberry oil
Neurocosmetics blend neuroscience, dermatology and psychodermatology
In recent years, the bidirectional skin–brain axis has emerged as a promising area of interest in dermatology and cosmetic science. Based on this, neurocosmetics – which blend neuroscience, dermatology and psychodermatology – aim to target the skin–brain axis to enhance both skin health and emotional wellbeing.
Beauty and personal care ingredients suppliers such as Croda International, Lucas Meyer Cosmetics by Clariant and Givaudan have already launched innovations in the neurocosmetics space and some early adopter beauty brands have also released products based around the concept – such as Sisley Paris’ Neurae and Gen Z brand Eyeam.
In 2025, the market intelligence firm Mintel identified neurocosmetics as a key trend for the upcoming years, forecasting that more brands will create evidence-based skin care that also has psychophysiological benefits.
