Key takeaways on Balmain’s first ever fragrance
- Balmain Beauty has launched Destin de Balmain, its first prestige fragrance.
- The scent blends strawberry, peony, sandalwood and lychee, formulated by perfumer Quentin Bisch.
- Presented in a refillable glass cube, the fragrance aligns with luxury sustainability trends.
- The launch builds on Balmain Beauty’s heritage and its partnership with Estée Lauder Companies.
Estée Lauder Companies’ Balmain Beauty brand has unveiled its first venture into prestige fragrance, Destin de Balmain.
The brand has dubbed the refillable scent “a bold, floral fruity eau de parfum that captures the unstoppable energy of the Balmain woman: independent, youthful, A new chapter for Balmain Beauty’s fragrance portfolio.
Inside the scent: notes and formulation details
According to the perfumer behind the launch, Quentin Bisch, the scent is laced with notes of naturally sourced ripe strawberry, as well as peony, sandalwood, pink pepper and lychee.
“The fruit’s juicy vivacity brings bright, elevated sweetness to the composition,” said Bisch. “Notes of peony further convey the feeling of rosy fullness, and notes of creamy sandalwood anchor the fragrance in strength and luminosity.”
The formulation also features a lily accord, plus the intense spice of Akigalawood™ and musky Ambrexolide™. It is housed in a refillable glass cube, capped with signature golden striations.
The scent will launch globally in Balmain boutiques, online, and at select fashion and beauty destinations.
Parisian fashion house Balmain was founded in 1945 by Pierre Balmain. Alongside its womenswear, menswear and accessories lines, the brand includes Balmain Beauty, a beauty line licensed to The Estée Lauder Companies in 2022 and inspired by its own 1940s and 1950s fragrances.
