Key takeaways on Sol de Janeiro new jelly fragrance launch
- Sol de Janeiro is entering the solid fragrance category with new Jelly Perfume Balms.
- The range launches exclusively at Boots in the UK on 27 February, priced at £25.
- The balms offer up to 10 hours of wear and around 1,000 swipes per stick.
- Available in three Cheirosa scents, the format aligns with rising consumer interest in portable, alcohol-free fragrance.
- Solid perfume and scent layering trends are accelerating, particularly among Gen Z.
- Manufacturers note growing demand for alternative application formats such as sticks, rollers and pencils.
L’Occitane’s Sol de Janeiro brand is expanding its popular fragrance portfolio with new Jelly Perfume Balms, marking the brand’s first entry into the solid fragrance category.
The new format, which will launch into the UK market exclusively with Boots in-store and online from 27 February, will be priced at £25.
According to the brand, the launch responds to rising consumer demand for portable, swipe-based fragrance formats, particularly among Gen Z shoppers seeking handbag-friendly, alcohol-free alternatives to traditional sprays.
The Jelly Perfume Balm is formulated with concentrated fragrance oils in an alcohol-free balm texture and gives up to 10 hours of wear. Each stick offers around 1,000 swipes of use.
The collection is made up of three of the brand’s hero Cheirosa variants:
• 62 – a sunny gourmand with notes of pistachio, salted caramel and vanilla
• 68 – a floral with notes of Brazilian jasmine, pink dragon fruit and ocean air
• 40 – a floral with notes of black amber plum, jasmine blooms and vanilla woods
New application methods reshape the fragrance category
Fragrance sales continues to grow for many of beauty’s biggest players and startups alike and more brands are venturing into new formats to keep shoppers engaged.
Usage occasions for perfume have become increasingly diverse, particularly among younger generations, who see scent as important for their well-being, self-confidence and personal expression.
Solid perfume is currently gaining momentum across social and search platforms, with ‘solid perfume’ trending on TikTok and Google searches rising as consumers look for travel-friendly and gym-ready formats.
The beauty manufacturing and packaging company Superga Beauty previously told Cosmetics-Design-Europe that there have been numerous changes to the fragrance market in recent years, including new requirements and methods of use. For example, perfume is no longer applied once via a single spray; it is now used in different ways and combined with other scents for layering.
“The methods of applying perfume are changing and it is essential for brands to all adopt the technical resources to be able to respond to these new trends,” explained CEO at Superga Beauty, Leslie Bréau Meniger.
“Gen Z prefers different application systems to the traditional sprays such as roll-on, pencils, sticks, foam tips,” she shared.
