Key takeaways on Dove’s premiumised oil-serum body wash
- Dove has unveiled a premium Serum+ Oil Body Wash range featuring a 50% glycerine serum formula.
- The collection aims to elevate Dove’s body wash portfolio with a more prestige offering. The line includes three oil-infused variants targeted at radiance, moisture and soothing care.
- The range was co-created with dermatologists and is sulphate-free and pH-balanced.
- Clinical testing shows visible skin benefits, with 98% of women reporting softer, smoother-feeling skin.
Dove is elevating its body wash portfolio with the launch of Dove Serum+ Oil Body Wash, a premium line designed to deliver visible skin benefits through an indulgent, sensorial format.
The formula, which features three body wash oils, was co-created with dermatologists and is powered by a 50% glycerin serum.
Three oil-infused variants targeting specific skin needs
The collection includes three variants with individual fragrances and oils tailored to different skin needs and preferences:
- Dove Serum+ Radiance Oil Body Wash, for glowing skin, with key notes of jojoba and monoi flower
- Dove Serum+ Dewy Oil Body Wash, delivering moisturisation in just one wash, with key notes of coconut oil and geranium
- Dove Serum+ Soothing Oil Body Wash, for soft skin, with key notes of almond oil and sandalwood
The full range is sulphate- and paraben-free, pH-balanced, vegan, and PETA-certified cruelty-free.
“Dove is setting a new market standard for oil body wash with this innovation,” said Marcela Melero, Chief Growth Marketing Officer, Dove.
“With its breakthrough formula and luxurious sensory experience, Serum+ Oil Body Wash brings the signature care women know and love from Dove into our most premium body wash yet; delivering a prestige level product.”
