Key takeaways on L’Oréal 2025 sales
- L’Oréal delivered +4% like‑for‑like growth in 2025, outperforming the global beauty market.
- All Divisions and regions reported growth, led by Professional Products and strong acceleration in North America and China.
- E‑commerce passed the 30% milestone, growing at double digits.
- Strategic acquisitions, including Kering Beauté brands and an increased stake in Galderma, set up future expansion in luxury and aesthetics.
- The Group continues to prioritise innovation, AI, R&I, and operational efficiency to support long-term growth.
Sales for 2025 amounted to €44.05bn, up by 4% like-for-like, marking another year of outperformance in an improving beauty market. All Divisions delivered growth, led by Professional Products, and all regions reported growth with acceleration in the second half of the year. E‑commerce also grew at double digits, surpassing the 30% mark.
CEO of L’Oréal Nicolas Hieronimus said 2025 was a defining year for the group. “As we had promised, organic top-line growth accelerated quarter after quarter, boosted by the step-up in our launch plan and supported by a gradually improving beauty market,” he said.
At +4%1, L’Oréal outpaced the beauty market in 2025. It also saw a strong second-half recovery in its two largest markets, the US and China. “We delivered another year of record gross and operating margins as our focus on efficiency gains allowed us to offset adverse currency and tariff trends,” Hieronimus added.
He also pointed out that the firm had embarked on its most strategic and transformational M&A offensive to date. “Kering Beauté will further bolster our leadership in luxury beauty, adding highly desirable brands with significant growth potential,” he said.
“The increase in our stake in Galderma will allow L’Oréal to take part in the fast-growing market of aesthetics, a key adjacency to our beauty business,” he added.
He said that despite the macro uncertainties, the business was optimistic about the outlook for the global beauty market.
Growth accelerated across all divisions in 2025
The Professional Products Division posted growth of 7.5% like-for-like and grew in both volume and value. It also surpassed the €5bn sales threshold for the first time.
The firm said that growth was driven by premium haircare, strong e‑commerce and selective distribution development, as well as a renewed focus on revitalising the salon market through tailored services.
The Division grew across all regions, particularly Europe and China, with further expansion in emerging markets including Brazil, Mexico, GCC and India.
The Consumer Products Division reported growth of 3.5% and L’Oréal Paris and NYX Professional Makeup saw strong performance. Haircare achieved double‑digit growth and was the Division’s largest single growth contributor.
L’Oréal Luxe achieved growth of 2.8% like‑for‑like. Momentum accelerated in the second half, with growth reaching 3.6% and close to 5% outside Asia Travel Retail.
The Dermatological Beauty Division posted growth of 5.5% growth, outperformed the global dermo‑cosmetics market and grew across all regions.
Regional momentum strengthens despite market uncertainties
Strong global sales performance
Sales in Europe grew by 4.4% like-for-like and L’Oréal continued to outperform a robust beauty market, finishing the year particularly strongly thanks to ongoing e‑commerce success.
Momentum was especially strong in the Spain–Portugal and Germany–Austria–Switzerland clusters, as well as Italy. The UK–Ireland cluster also accelerated significantly in the second half.
Sales in North America grew by 3.4% like-for-like and growth accelerated from 2% in the first half to nearly 5% in the second, as market conditions improved and key innovations were rolled out successfully. All Divisions contributed to this performance. E‑commerce remained the primary growth engine, delivering robust performance across all four Divisions.
Sales in North Asia grew by 0.5% like-for-like and excluding Travel Retail – where market conditions remained challenging – L’Oréal’s growth improved from flat in the first half to 4% in the second. The Group outperformed the market in all countries, including Travel Retail, supported by its strong brand portfolio and increased innovation.
Mainland China drove the improvement, with growth accelerating from low to mid-single digits as market conditions gradually stabilised.
Sales in SAPMENA–SSA grew by 10.9% like‑for‑like and growth was broad-based with all Divisions contributing. Dermatological Beauty was the most dynamic Division. By country, key contributors included GCC, followed by the Australia–New Zealand cluster, Vietnam, India and Thailand. Across the region, online remained the main growth driver, particularly in India, South‑East Asia and GCC.
Sub-Saharan Africa delivered strong growth, driven by both volume and mix. Momentum was broad-based across all Divisions. Consumer Products and Dermatological Beauty were the main contributors, with skincare, haircare and makeup all performing strongly. La Roche-Posay, L’Oréal Paris and CeraVe were standout brands. South Africa remained the largest contributor and continued to outperform its market.
Sales in Latin America grew by 8.3% like-for-like, despite poor market conditions. Growth was broad-based across countries, with particularly strong performances in Mexico and Brazil. Both brick-and-mortar and online channels grew, with e‑commerce maintaining strong momentum and enabling L’Oréal to reach new consumers.
