Key takeaways on New Code8 Beauty flagship
- Code8 Beauty will open a new 800 sq ft flagship in Covent Garden’s Seven Dials this May.
- The store will offer professional makeup services, masterclasses and product customisation, including bespoke lipstick and engraving.
- Covent Garden continues to grow as a leading beauty destination, with upcoming UK debuts from Initio Parfums Privés and Matière Première.
- The openings reinforce the district’s position as a hub for high-end beauty and fragrance brands.
Code8 Beauty to open London flagship
According to Covent Garden’s real-estate investor Shaftesbury Capital, the cosmetics brand Code8 Beauty is the latest beauty business to join the iconic quarter of London known for its luxury beauty retail offer.
Over the past decade, the chic London quarter has become a leading beauty destination, with brands such as Aesop, Chanel, Charlotte Tilbury, Elemis, Glossier, MAC, Tom Ford and many more all having a presence.
The latest brand to select Covent Garden’s Seven Dials as its new flagship location is British makeup brand Code8 Beauty, which was founded in 2019.
The brand will open an 800 sq ft flagship at 29 Monmouth Street this May.
Services, customisation and artistry
Code8 Beauty offers minimalist, high-performance makeup products designed for speed and efficiency, with a ‘less is more’ philosophy.
The store will feature its professional makeup artists offering a range of beauty services and makeup masterclasses, as well as a bespoke lipstick experience and new engraving service – enabling customers to create personalised lipstick cases and makeup brushes.
Founder Sophia Chikovani said the move “represents an important milestone for Code8’s continued growth.”
Chikovani also said Covent Garden was a natural choice, calling the area “a destination where flagship stores flourish, and brands gain global visibility.”
New fragrance flagships reinforce Covent Garden’s luxury appeal
The district will also welcome two UK debuts in the coming weeks, Initio Parfums Privés and Matière Première.
Matière Première is a high-end perfume brand with investment from Kering Beauty. The brand creates luxury perfumes using natural raw materials and is set to open a 50sq ft flagship store at 31 King Street.
Its co-founder and general manager, Cédric Meiffret, previously said that the location would offer an opportunity for clients “to experience the direct link between the most beautiful natural raw materials and Matière Première fragrances, surrounded by the top labels within the luxury beauty industry.”
