Key takeaways on Cosmoprof 2026
- Cosmoprof Worldwide Bologna 2026 is set to welcome over 255,000 visitors and 3,000 exhibitors.
- Fragrance emerges as a central driver of innovation across beauty categories.
- Global collaboration and new market entrants create fresh business opportunities.
- Regulatory pressure, rising costs and talent shortages continue to challenge brands.
- The new Cosmetics Stage offers insights into strategy, storytelling and future industry direction.
Between 26–29 March in Bologna, Italy, over 255,000 visitors and more than 3,000 exhibitors from across the globe will gather for Cosmoprof Worldwide Bologna – an industry show that brings together the entire beauty value chain, from raw materials and packaging to finished products.
We spoke to director-general Enrico Zannini to find out more about this year’s show…
CosmeticsDesign-Europe (CDE): Can you tell us more about this year’s Cosmoprof? What can attendees expect to see at the show?
Cosmoprof Worldwide Bologna 2026 confirms its role as a truly global platform for the beauty industry. Born in Bologna, today Cosmoprof speaks the language of every market and brings together the entire beauty ecosystem – from the supply chain to finished products, and from mass market to prestige.
This year, attendees can expect a sold-out show with a strong balance between European and extra-European participation, enhanced international delegations, and a layout designed to be even more visitor-centric.
A major highlight is the growing centrality of fragrances, which are becoming a key driver of the beauty experience across multiple sectors.
Another important novelty is the Cosmetics Stage, a new space in Hall 36 created to complement the Cosmopack Stage. It is not a technical stage, but a storytelling and inspiration platform where brands, entrepreneurs and managers share real business cases, strategic choices and visions for the future of beauty.
CDE: What are some of the key trends and opportunities in the beauty industry this year?
The beauty industry is evolving towards integration, experience and meaning.
Fragrances are increasingly transversal, influencing cosmetics, personal care, home and lifestyle products. At Cosmoprof, this evolution is reflected in the way fragrance connects formulation, packaging, storytelling and retail activation.
Another key opportunity lies in the strengthening of global collaboration. New international collectives, including countries entering the show for the first time, highlight how emerging markets are becoming active players, not just consumers.
The strategic timing of the show further supports participation from high-potential regions such as the MENA region, creating new business opportunities and long-term partnerships.
Finally, education and talent development remain essential. From stages and talks to awards and recruiting initiatives, Cosmoprof continues to invest in content that supports growth, innovation and the next generation of professionals.
CDE: What are some of the key issues or threats in the beauty and personal care industry this year?
The industry is facing a complex scenario shaped by market fragmentation, rising operational costs and regulatory pressure, alongside increasingly demanding consumers.
Brands are required to innovate faster while remaining credible, transparent and consistent across different markets. Speed to market must now coexist with quality, compliance and responsibility.
Another challenge is talent: attracting, training and retaining skilled professionals across the entire value chain is becoming critical. This is why Cosmoprof works not only as a trade show, but as a community and ecosystem supporting long-term industry development.
CDE: How are increasing global regulations affecting beauty and personal care product innovation?
Global regulations are undoubtedly raising the bar, but they are also acting as a catalyst for smarter innovation.
Today, innovation is no longer just about launching something new, but about developing solutions that are compliant, scalable and adaptable to multiple markets. This requires closer collaboration between brands, suppliers, formulators and technology partners.
Cosmoprof plays a key role here by offering a space where the entire supply chain can meet, exchange knowledge and anticipate regulatory and market shifts together – turning complexity into competitive advantage.