As always, it’s been a year of innovation in the cosmetics industry, as technology developed at break-neck speed, new regulations swooped in on a monthly basis, and shoppers’ appetites for shiny new things continued to grow.
Fragrance has stayed in the spotlight this year, while haircare remains a category to watch for future NPD opportunities. And as the wellness concept gets bigger by the day, beauty is seeing more crossover with nutraceuticals and pharma.
Meanwhile, TikTok Shop remains an unstoppable sales channel for beauty brands that crack the code. And regulatory changes in the EU, UK, and beyond are driving sustainability efforts (and causing us all a few headaches as we try to keep up…)
Collaborations are thriving. From Harry Potter to K-Pop Demon Hunters, licensed beauty products and fandom-fuelled partnerships have grown significantly this year and will probably continue into 2026.
Our most-read stories of 2025
So, before we ponder what’s in store for beauty & personal care next year, let’s take a retrospective look at our most read stories of 2025…
The top 6 perfume trends shaping autumn/winter 2025
Beauty industry trends to watch for 2026 and beyond...
Fragrance: what will trend in 2025 & beyond?
8 beauty tech innovations shown at CES 2025
8 trends shaping future skin care NPD
Why is REN Clean Skincare closing?
Body care trends you need to know about for 2025
WGSN colour insights: SS26 beauty trends
