As always, it’s been a year of innovation in the cosmetics industry, as technology develops at break-neck speed, new regulations swoop in on a monthly basis, and shoppers’ appetites grow for shiny new things.
Fragrance has stayed in the spotlight this year, while haircare remains a category to watch for future NPD opportunities. And as the wellness concept gets bigger by the day, beauty is seeing more crossover with nutraceuticals and pharma.
Meanwhile, TikTok Shop remains an unstoppable sales channel for brands that crack the code.
Meanwhile, regulatory changes in the EU, UK, and beyond are driving sustainability efforts (and causing us all a few headaches as we try to keep up…)
Collaborations are thriving. From Harry Potter to K-Pop Demon Hunters, licensed beauty products and fandom-fuelled partnerships have grown significantly this year and will probably continue into 2026.
So, before we ponder what’s in store for beauty & personal care next year, let’s take a retrospective look at our most read stories of 2025…
