AI and beauty tech: 5 innovations disrupting skincare

"This integration not only enhanced customer engagement but also provided valuable data insights, empowering JCPenney to better understand and serve their customers," said CEO and Founder of Revieve, Sampo Parkkinen.
Generative AI is emerging as a critical retail touchpoint for beauty brands. (Getty Images/iStockphoto)

From skin analysis to smart devices, we outline some of the new beauty tech breakthroughs that could reshape the category.

Key takeaways on disruptive beauty tech innovation

  • AI-driven skin analysis tools are setting new standards for accuracy and personalisation.
  • Smart, portable devices are redefining skincare convenience and efficacy.
  • Generative AI is emerging as a critical retail touchpoint for beauty brands.
  • Wearable tech and exposome modelling are shaping the future of anti-ageing solutions.
  • Brands must adapt to AI-native consumer journeys to stay competitive.

More accurate, personalised skin assessments

EveLab Insight has unveiled its AI Foundation Model, a breakthrough designed to transform beauty tech by delivering more accurate, personalised skin assessments. Unlike traditional one-off analyses, the model turns every scan into part of a continuously learning, brand-owned ecosystem, addressing three major industry challenges: fragmented data, inconsistent accuracy, and limited personalisation.

Built on a closed-loop “Data–Model–Application” framework, the company said that the system improves with every face scanned, giving long-term precision and insight. Early pilots show measurable gains: overall accuracy up 4.99%, UV spot detection up 11.16%, and pore detection up 10.15%. The model also supports advanced applications such as dynamic wrinkle analysis, acne scar detection, and even tongue mapping for holistic wellness insights.

Key features include few-shot customisation for rapid brand integration without massive datasets, dynamic tracking for consistent results in real-world conditions, and an open platform for seamless API and SDK integration. Covering over 30 skin dimensions in a single scan, the model delivers cross-device and cross-skin-type consistency, while text-based segmentation links dermatological terms with visual data for clinically relevant insights.

Currently piloted in select markets, the global rollout began in November.

Touch-activated red light device packaging

Nuon Medical, a subsidiary of Kaiyan Medical, recently introduced the Secondary Applicator – Touch-Activated Red Light Device at PLMA 2025. The tool is designed for portability and precision, and combines red light therapy, vibration support, and a scoop-integrated design for hygienic product pickup and targeted skincare application.

The touch-activated interface eliminates mechanical buttons, while the red-light surface addresses fine lines and skin fatigue, ideal for eye, lip, and localised treatments. Vibration enhances absorption and user engagement through micro-stimulation. Responding to growing demand for smart minis, Nuon Medical positions the applicator as a fully functional delivery tool rather than a promotional format.

Compact and versatile, it fits seamlessly into travel kits, sampling programmes, limited editions, and treatment sets, offering brands premium mini formats.

Lab-level skin assessment

Haut.AI recently unveiled Face Analysis 3.0, an AI-powered tool that delivers “lab-level skin assessment” from a single selfie. The technology identifies fine, deep, glabellar and marionette lines, detects pigmentation, counts pores and breakouts, and maps these concerns directly on the face.

Each metric is scored against dermatological standards, ensuring clinical-grade accuracy. Tested across diverse populations and conditions, the system currently measures 150 biomarkers and 29 parameters, with more to come. For beauty brands, it enables precise product matching, efficacy validation and advanced personalisation. For consumers, it offers clear, explainable results – such as acne spot size and location – without leaving home.

“What once required bulky lab equipment can now be done with a smartphone,” says CEO Anastasia Georgievskaya, highlighting its potential to transform skincare research and consumer trust.

Beauty tech
The technology currently analyses 150 skin biomarkers and 29 skin parameters, and Georgievskaya said that this number will continue to grow as its algorithms evolve. (Haut AI)

Real-time skin ageing analysis

Amorepacific has recently unveiled Skinsight, an “electronic skin” platform that analyses skin ageing in real time and delivers personalised care recommendations. The system combines an ultra-thin wearable patch, a Bluetooth module, and an AI-powered app.

Equipped with a high-sensitivity strain sensor, the patch tracks micrometre-level changes in skin tightness, UV and blue light exposure, temperature, and moisture. Data is transmitted to the app, which integrates lifestyle patterns to model the exposome over 24 hours, predict ageing factors, and recommend tailored routines and products.

Skinsight uses advanced fabrication and piezotronic sensor technology for electron-level sensitivity and breathability, ensuring secure, long-term wear. Recognised as a CES 2026 Innovation Awards honouree, Amorepacific has filed four international patents and validated Skinsight’s efficacy with Sulwhasoo’s First Care Activating Serum.

“Skinsight moves beyond observation to prediction and management,” said CTO Byung-Fhy Brian Suh, highlighting its role in Amorepacific’s vision of ‘Ageless Beauty’ and the future of personalised skincare.

Integration of personalisation into Gen AI platforms

Finnish beauty tech company Revieve recently introduced AI Beauty Discovery Connect, a solution that lets beauty brands and retailers integrate personalised experiences into Generative AI platforms like ChatGPT and Google Gemini. This creates a new retail touchpoint where consumer inspiration begins, while safeguarding brand identity and data integrity.

As commerce shifts toward AI-native interactions—already embraced by Walmart, Google and PayPal – Revieve bridges brand-owned personalisation, retail media networks and AI-driven discovery to deliver accurate recommendations and shoppable experiences.

With over 25% of US consumers using Generative AI for product discovery (McKinsey), the technology positions beauty brands for the next era of engagement.

“Generative AI is becoming the first touchpoint in beauty,” says Irina Mazur of Revieve, predicting that every leading brand will soon need an AI-native presence to shape responsible, high-quality beauty advice and redefine how consumers discover and decide.

Beauty and AI
The new launch comes as commerce shifts towards AI-native interactions (Colin Anderson Productions pty l/Getty Images)