Key takeaways
- Givaudan acquires Belle Aire Creations to strengthen its North American fragrance presence.
- Part of Givaudan’s 2030 strategy to expand creative capabilities and regional reach.
- Acquisition reinforces commitment to tailored fragrance solutions for diverse US customers.
- Deal funded from existing resources; terms undisclosed.
Fragrance and flavours ingredients company Givaudan has acquired US-based full-service fragrance house Belle Aire Creations.
The Swiss firm said this aligns with its 2030 strategy to “strengthen its presence with local and regional customers and expand its creative capabilities across North America.”
Why Givaudan is investing in North American fragrance innovation
Givaudan’s CEO, Gilles Andrier, said the company’s strong reach with local and regional customers, combined with Givaudan’s global creative expertise and innovation capabilities, will enable it to better serve the North American fragrance market.
Meanwhile, its President for Fragrance & Beauty at Givaudan, Maurizio Volpi, said the acquisition reinforces its commitment to offering tailored fragrance solutions that reflect the diversity and vibrancy of the US market. “Together, we will create even greater value for our customers through agility, creativity, and shared passion for scent.”
Stacey David, CEO of Belle Aire Creations, who will maintain her leadership role, noted that the partnership will give the US-based company access to global resources while maintaining its unique relationships.
The terms of the deal have not been disclosed, but Belle Aire Creations’ business would have represented approximately CHF 65 million of incremental sales to Givaudan’s results in 2024 on a pro forma basis. Givaudan said it plans to fund the transaction from existing resources.
