Key takeaways
- Brenntag and Synonym have formed a strategic partnership to accelerate the adoption of biobased ingredients in beauty and personal care.
- The collaboration offers end-to-end solutions for brands seeking next-generation, sustainable formulations.
- The new ‘Better with Bio’ platform will make high-performing biobased ingredients more accessible to formulators and brand owners.
- This move aligns with growing consumer demand and regulatory pressure for sustainable innovation in cosmetics.
According to both companies, the partnership will provide end-to-end solutions for beauty brands seeking to integrate next-generation ingredients and formulations.
The timely collaboration comes as beauty consumers demand better-performing, more sustainable products, while global regulations grow increasingly complex.
Synonym’s proprietary engineering solutions and production capabilities will be combined with Brenntag’s global customer reach, market knowledge, and formulation expertise to accelerate the adoption of biobased ingredients in the beauty and personal care industry.
Brands will gain access to a portfolio of multifunctional biobased ingredients, supported by formulation services.
A “milestone” for the biomanufacturing sector
According to the two companies, biobased ingredients can meet consumer expectations for high performance and sustainability. The new ‘Better with Bio’ platform will make these ingredients accessible to companies for the first time.
“We believe we’re on the cusp of a Great Reformulation, where consumer, regulatory, and market imperatives are driving brands to deliver a new generation of products powered by biology,” said Edward Shenderovich, co-founder and CEO of Synonym.
“We’re thrilled to partner with Brenntag to accelerate this vision. Their endorsement is an important milestone for the entire biomanufacturing sector.”
