“Global beauty market remains dynamic,” L’Oréal CEO on Q3 sales

Kérastase
The French beauty multinational said that the global premium haircare market remains dynamic. Its luxury professional hair care brand Kérastase has seen a standout performance so far this year. (Kérastase)

The French multinational has shared its financial results for the first nine months of 2025, showing recovery in the North American and Chinese markets, but a slowdown in Latin America.

Key takeaways

  • L’Oréal Group recorded €32.8bn in sales for the first nine months of 2025, up 3.4% like-for-like.
  • Strong performance in haircare, fragrances, and online channels.
  • North America and China show signs of recovery; Latin America slows.
  • Strategic partnership with Kering and acquisition of Creed signal luxury expansion.
  • Consumer Products and Luxe divisions outperform market trends.

For the first nine months of 2025, the L’Oréal Group recorded sales of €32.80bn, up 3.4% on a like-for-like basis. In the third quarter alone, the Group’s sales reached €10.33bn, up 4.2%.

L’Oréal reported growth across all divisions, with sales momentum accelerating in the third quarter in both volume and value.

Regionally, North America returned to growth after a period of decline, and mainland China showed signs of recovery.

By category, haircare and fragrances continued to perform strongly, while makeup saw improvements. The Group also reported double-digit growth in online sales.

CEO of L’Oréal Group, Nicolas Hieronimus, stated: “The global beauty market remains dynamic with a progressive improvement in luxury. Our strength online allows us to outperform what is today the most dynamic channel.”

The results were announced the same week L’Oréal Group revealed a long-term strategic partnership in luxury beauty and wellness with fashion house Kering. Hieronimus also commented on the future of this alliance.

“The acquisition of Creed will make us one of the leading players in niche fragrances; and I see enormous potential for growth for the beauty and fragrance licences of Gucci, Bottega Veneta and Balenciaga – all truly exceptional couture brands,” he said.

Global premium haircare market remains “dynamic”

L’Oréal reported that the global premium haircare market remains dynamic, although growth was negative in hair colour.

Its Professional Products division continued to outperform the market, with Kérastase delivering a standout performance.

In September, L’Oréal completed the acquisition of Color Wow to further strengthen its expertise in premium haircare.

Consumer Products division sees revival in North America

In its Consumer Products division, North American sales – previously flat – have now revived, significantly outpacing the market, particularly in makeup and haircare.

Haircare led the division with high single-digit growth, while colour cosmetics saw strong acceleration, outperforming the market in most countries.

The Group also noted strong performance from its recently acquired Korean skincare brand, Dr.G.

Luxury and derma beauty show steady growth

Derma beauty sales rose 5.1% in the third quarter, while luxury was described as a “gradually improving market.”

Developed markets saw mid-single-digit growth, while emerging markets maintained a double-digit pace. North Asia also saw a sales boost, attributed to the selective market in mainland China, which “showed encouraging signs of rebound.”

L’Oréal Luxe continued to perform well in fragrances, while colour cosmetics were driven by the ongoing success of high-fashion brands Yves Saint Laurent and Prada.

Medik8, the UK skincare brand that joined the Luxe division in September, has also maintained strong double-digit growth.