10 new packaging innovations seen at Luxe Pack

Refill fragrance
Aptar Beauty’s Nomad Refill is a 10ml travel spray that can be refilled directly from your perfume bottle in under five seconds (Aptar Beauty)

When it comes to spotting the latest technology and breakthroughs in beauty packaging, Luxe Pack Monaco is the place to be. Here, we round up some of the new launches that caught our attention at this year’s show.

Key takeaways

  • Highlights at the annual luxury packaging show included refillable sticks, upcycled massage tools, bio-circular jars, and medical-grade skincare devices.
  • The event emphasised eco-conscious materials, multifunctional designs, and high-end aesthetics.

Multipurpose refillable stick

Refillable lipsticks are becoming more common, but Albéa’s Honey Moon refillable cosmetics stick takes versatility to the next level. It can be used for lip balm, concealer, eye contouring, or lipstick. The innovation also features Albéa’s Lipshine Green mechanism – a mono-material lipstick system made from just three components.

Upcycled camellia seed shell massage tool

In a collaboration for Chanel Beauty, Finnish sustainable packaging company Sulapac and French injection moulding experts FaiveleyTech created a facial massage tool made from upcycled camellia seed shells – a signature ingredient in CHANEL’s iconic N°1 skincare line.

The camellia byproduct is encapsulated at the core, while the outer layer features Sulapac’s renowned bio-sourced material. This accessory won the Formes de Luxe Prize 2025 at this year’s Luxe Pack Monaco.

Beauty packaging
The camellia byproduct is encapsulated at the core, while the outer layer features Sulapac’s renowned bio-sourced material. (Chanel/Faiveley Tec/ Sulapac)

Bio-circular luxury jars

Italian cosmetics packaging supplier G.Candiani collaborated with Dow Beauty & Personal Care to use its Surlyn PC 2000 REN technology to create a new packaging range. Surlyn PC 2000 REN is a biocircular version of Dow’s Surlyn resin, which offers the same properties as the original material.

Green beauty packaging
G.Candiani collaborated with Dow Beauty & Personal Care for the new sustainable packaging range (Candiani)

Bio-based and recyclable packaging foam

Papira is a new bio-based, recyclable protective foam designed for luxury goods. Developed by Swedish sustainable packaging company Stora Enso, it’s made from traceable, sustainably sourced wood fibres. The innovation offers a rigid yet flexible solution to replace fossil-based foams like PE, EPE, and EPS.

Refillable 10ml travel-sized perfume spray

Aptar Beauty’s Nomad Refill is a 10ml travel spray that can be refilled directly from your perfume bottle in under five seconds. Compatible with all full-size perfumes with a standard screw neck, it’s a quick, clean, and secure solution that prevents overflow and overpressure.

Refill fragrance
Aptar Beauty’s Nomad Refill is a 10ml travel spray that can be refilled directly from your perfume bottle in under five seconds (Aptar Beauty)

Precision applicator inspired by surgical cosmetics

Cosmogen’s Expert Needle Tube is a high-end precision applicator inspired by surgical cosmetics. Its rounded tip allows targeted application of formulas. The aluminium skirt (ABL) from the Needle Tube collection is detachable and reusable on other tubes.

Diamond-effect packaging

Axilone has introduced a new decorative technique that creates a glossy, coloured ‘diamond effect’ on metal packaging surfaces. The faceted relief adds shine and is available in a range of colours, regardless of the base finish.

Medical devices integrated into beauty products

NUON Medical presented a prototype of its Adjustable Ion Skincare Cap, which uses retractable massage heads to diffuse ions with adjustable intensity and duration. The device claims to enhance ingredient penetration, boost circulation, and stimulate collagen and elastin production.

Also showcased was the Suction-LED Lip Plumper, featuring a removable silicone tip and three adjustable suction intensities combined with LED light to promote lip stimulation and plumping.

Recycled yet dazzling shopping bag

Rissmann’s Skyline Edition is a striking shopping bag made from 100% recycled materials. It features matte, metallic finishes and 3D effects, printed in four colours with water-based inks. Multi-level embossing and debossing create a textured effect, while gold or clear transfer finishes highlight selected areas.

Recycled beauty packaging
The strikingly beautiful shopping bag made from 100% recycled materials. (Rissmann)

Eye cream tube with flexi applicator

Quadpack’s Serenity Tube features a patented spatula-shaped applicator made of TPE that’s ideal for creamy formulations, like depuffing treatments and anti-ageing serums. The tube is available in ABL or PE with an EVOH barrier for formula protection, and the cap is made of PP with optional recycled content.