The Coalition’s five-year roadmap is focused on three strategic pillars: innovation, collaboration, and advocacy. We spoke to Co-Chairs Andrea Chase, VP of CER & Social Impact, and Jo Chidley, Founder of Reposit and Beauty Kitchen, who told CosmeticsDesign US that the strategy is anchored in a clear mission “to accelerate systemic change in the beauty industry.”
These focus areas reflect both member expertise and pressing industry needs, they explained. “Innovation allows us to reimagine the way products are made—from formulation to packaging,” said the Co-Chairs.
“Collaboration is essential,” they continued. “B Corps are uniquely positioned to work pre-competitively, sharing knowledge and infrastructure, and advocacy ensures that our efforts extend beyond individual brands—driving policy change and shaping public discourse.”
Innovation in packaging and product development
As part of its innovation mandate, the Coalition is piloting several initiatives aimed at reducing packaging waste and carbon emissions. “We’re actively exploring and piloting circular and reuse-based packaging systems, including smart tech-enabled solutions like Reposit, which enable brands and retailers to shift away from single-use,” the Co-Chairs noted.
Other innovations include the use of bio-based and recyclable materials, ingredient transparency initiatives, and energy-efficient manufacturing practices. “One member recently shared learnings from replacing virgin plastic tubes with bio-based, recyclable alternatives at scale—reducing their carbon footprint by over 50%,” they shared.
Safer formulations and regenerative sourcing
Redefining safety and sourcing in beauty is another priority for the Coalition. “We define ‘safe’ ingredients as those that are proven to be non-toxic to people and the environment across their lifecycle,” said the Co-Chairs.
This includes avoiding endocrine disruptors and persistent pollutants, as well as eliminating opacity in supply chains.
Regenerative sourcing efforts include algae-derived actives and agroforestry-based botanical cultivation. “We’re not just looking at ingredients as raw materials, but as part of living systems,” the Co-Chairs explained.
To support these efforts, Coalition members are aligning with third-party standards and deploying traceability tools to make regenerative practices scalable and credible, the Co-Chairs confirmed.
Building a collaborative infrastructure
To foster cross-brand engagement, the Coalition has developed a digital platform for members. “Our member platform is designed to make collaboration frictionless,” the Co-Chairs illustrated, and it includes tools such as working groups, shared data projects, open ingredient glossaries, and reusable packaging toolkits.
“We’re also trialing mentorship pairings between new and established B Corps to strengthen community bonds and accelerate onboarding into the coalition’s sustainability workstreams,” they added.
Advocacy and consumer education
Beyond industry change, the Coalition is working to influence regulation and public perception. “We are laser-focused on two fronts: policy influence and public understanding,” the Co-Chairs highlighted.
Current advocacy efforts include participation in UK and EU consultations on reuse targets, ingredient transparency, and green claims. The Coalition is also preparing a public-facing campaign to reframe beauty as part of a systems-change movement.
“We believe that informed consumers are powerful allies, and we want to empower them to ask better questions, expect better answers, and support brands that lead with integrity,” they said.
Measuring impact and defining success
The Coalition’s success metrics extend beyond participation. “Success for us is about more than numbers—it’s about momentum,” the Co-Chairs stated. The Coalition will track reductions in environmental impact, adoption of shared tools, and industry alignment with its regenerative and reuse models.
Among its milestones: launching an open-source circular beauty playbook, scaling member-led pilots globally, and contributing to international policy frameworks. “With nearly 60 B Corps already united under this mission, we believe beauty can become a model for what regenerative business looks like,” they concluded.