Boutique French luxury hotel chain MGallery has teamed up with natural skin care brand Typology to launch a new line of eco-friendly skin care products, which will be available in over 30 MGallery hotels across the world.
The hotel group explained that the move was to expand on its commitment to provide guests with a “memorable and mindful holistic experience.”
The collection, named MGallery Collection, features five products – shower gel, shampoo, conditioner, hand soap, and body lotion – that have a 100% refillable design.
Formulations are made in France with more than 93% naturally derived ingredients and are enriched with vitamin E and camellia extracts. They also contain no PEGs, sulphates, or silicone and are certified vegan, GMO-free, gluten-free, and RSPO-certified for the bar soaps.
“This new line represents the intersection of high-end hospitality and French excellence in responsible skin care,” explains Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems.
Bailly said the group had chosen to work with Typology as the business’ values on authenticity and sustainability aligned.
Hotel guests are more eco-conscious
MGallery’s VP global marketing Catherine Cherabieh pointed out that hotel guests are increasingly conscious about the ingredients and sustainability of products they use, even during travel.
She noted that a “growing demand for effective, natural, and environmentally responsible amenities” has pushed the business to offer elevated in-room experiences.
“Sustainability is a key priority for many of our guests,” she continued.
Cherabieh added that this was based on the findings of a study conducted by MGallery in September in 2023 on 300 participants, which revealed that 53% of its customer base valued environmental and social commitment.
“They expect hotels to take genuine action in reducing environmental impact, including through the choice of toiletries,” she said. “Partnering with Typology, known for its commitment to sustainability, allows us to meet these expectations while enhancing our guest experience.”
Natural and concentrated formulas
Meanwhile from Typology’s perspective, founder Ning Li said that working with MGallery has allowed the company to apply its strict formulation standards to the world of hospitality.
“We have always favoured extremely natural, minimalist and concentrated formulas,” shared Li, adding that the products were “designed as an extension of our product line, in keeping with our philosophy: purify, simplify, and always focus on the essentials.”
Cherabieh said the ingredients were selected by Typology and Groupe GM together for their natural-origin, proven benefits, and low environmental footprint.
“This partnership exemplifies the fusion of high-end hospitality and responsible product innovation,” she concluded.
The products will debut this summer at two new hotel openings in Albania and Biarritz and then be phased out into more than 30 MGallery hotels around the world.
